With all the buzz and popularity surrounding different social networking mediums, it’s nearly impossible to ignore the impact these websites make in today’s music scene. Your information, updates, releases, photos, and thoughts can be broadcast across the internet for millions to see, effectively conveying news to old and new fans alike. Even better, all of this promotion is essentially free with the cost of an internet connection, which nearly everyone has access to these days.
Enter Twitter, the 140 character posting machine capable of attracting thousands of followers and connecting you to people across the globe. Easy to use, and quickly becoming just as popular as Facebook or MySpace, this is one tool every artist should add to their repertoire for generating publicity and interest. Strangely addictive and remarkably useful, Twitter is a great method of sharing thoughts, reviews, links, and news.
A crucial aspect of utilizing Twitter to your advantage is the slimmed down length of the posting. Instead of full length blog posts, press releases, or reviews, the info is shortened, forcing you to only share the most important info with fans and followers. This helps to create succinct, flowing updates which aren’t too wordy or cumbersome to read, giving people the updates they’re searching for as quickly as possible. Becoming a skilled Twitter user can generate more followers of your profile, who will see each and every one of your musical tweets.
The advent of smart phones, especially androids and iPhones makes Twitter even more effective, as people are beginning to use their advanced mobile devices to follow social networking on the go. A myriad of applications are available for most phones, allowing you to update, view, and tweet to your heart’s content no matter where you are.
Remember, social networking sites are your friend, as long as they’re used properly. Be smart about what you write online, especially while posting personal information, but don’t be afraid to share your thoughts or pertinent info regarding musical endeavors. Over time, your Twitter followers will grow, as will the audience your posts reach, making it an effective tool which nearly anyone can take advantage of. Use keywords, witty comments, and post regularly to keep fans coming back for more.